Skautský ples 2026

I was brought in to build the marketing strategy and visual identity for Skautský ples, a massive scout ball for 350 rovers in Plzeň. The goal was simple: make it impossible to ignore and sell every single ticket. I turned their wild theme into an scroll-stopping digital campaign that did exactly that.

To sell out an event, you need to get people's attention on Instagram long before tickets drop. The challenge was building something so memorable that when the pre-sale link finally went live, buying a ticket was an absolute no-brainer. I needed a visual hook that completely destroyed the usual boring event flyers and cut straight through the noise.

The theme was "Scout Night in a Suit," so I took it literally and engineered a highly photographic AI visual system. I generated high-contrast, absurd imagery of people wearing sharp tuxedos and ballgowns while camping or carrying heavy hiking backpacks in the wild, then layered them with raw, hand-drawn digital doodles to match that authentic Instagram hiking aesthetic.

The results speak for themselves: the event completely sold out in record time. All 170 pre-registrations vanished instantly, and the general sale was wiped in just a week and a half. It proved that taking a crazy concept completely literally—and executing it with 100% confidence—is the ultimate cheat code.